ADMINISTRACIO D'EMPRESES I GESTIO ECONOMICA DELS RECURSOS NATURALS
1R Q AVALUACIO CONTINUADA
Percentage of use
Suggestions (max. 4000 characters)
The course as part of the academic plan (max. 4000 characters)
Jaume Codina Mejon
Martes, 9:30 a 11:30 hores Miércoles, 16:00 a 19:00 hores Dijous, 13:00 a 14:00 hores
Eduardo Marcos Cristóbal Fransi
University of Lleida strategic competences
Master Information and Communication Technologies.
Correctness in oral and written language.
Perform the roles related to the different functional areas of a business and institutions.
To lay a solid theoretical basis making it possible to develop students' own skills in the area of sales and market research.
Identify and interpret the economical, environmental, political, sociological and technological factors in local, national and international ambits, and their repercusion upon organizations.
To obtain a general, but at the same time in-depth, view of the most important aspects of this modern social science, specially its application in increasignly competitive environments.
Teamwork and leadership.
Ability to analyse and synthesise.
To know about the processes oriented towards creating, communicating, supplying and exchanging products and services that have value for costumers, businesses and society in general in the market.
Ability to criticise and be self-critical.
To recognise both the theoretical and practical aspects of marketing as a philosophy and a technique in business, applicable in the organisations around us.
Act in accordance with rigour, personal compromise and in a quality orientated way.
Without Translate - Proporcionar a l’estudiant un enfocament teòric i pràctic dels principals aspectes del màrqueting, el context de treball del màrqueting i les estratègies de màrqueting més utilitzades.
Be able to work and to learn in an autonomous way and simultaneously adequately interact with others, through cooperation and collaboration.
Ability to organise and plan.
To provide students with a theoretical and practical approach to the main aspects of marketing, the context of marketing work and the most common marketing strategies.
Topic 1. Basics of marketing
Topic 2. Marketing management
Topic 3. The marketing environment
Topic 4. Segmentation and positioning
Topic 5. Consumer behaviour
Topic 6. Marketing research
BASIC AND ADDITIONAL BIBLIOGRAPHY
·KOTLER, Philip; ARMSTRONG, Gary (2008): Principios de Marketing (12th Edition); Pearson Educación, Madrid. ISBN: 978-84-8322-446-5
·RODRIGUEZ ARDURA, INMA et alter (2008): Principios y estrategias de marketing (2nd Edition); Editorial UOC, Barcelona. ISBN :84-9788-426-4
·SANTESMASES MESTRE, Miguel (2009): Fundamentos de marketing; Ediciones Pirámide, Madrid. ISBN: 978-84-3682-294-6